NBC4 and Telemundo 52’s annual Clear The Shelters™ / Desocupar Los Albergues^® pet adoption and donation marketing campaign returns for the eighth consecutive yr from August 1 to 31. Throughout the month-long initiative, at the very least 70 animal shelters and nonprofit rescue organizations all through Southern California are partnering with the stations to create consciousness about pet adoptions and lift funds to help animal welfare. The initiative has resulted in tens of 1000’s of native adoptions since its inception in 2015.

“We’re happy to convey NBC4 and Telemundo 52 Clear The Shelters to Southern California for the eighth yr and harness the collective energy of our stations to drive public consciousness surrounding pet adoption and assist alleviate the impression on native animal shelters,” stated Todd Mokhtari, President and Common Supervisor of Telemundo 52 and NBC4.

This yr’s Clear The Shelters will once more function on-line donations by means of fundraising companions Higher Good Charities and The Animal Rescue Website who will cowl all transaction charges and direct 100 p.c of donations to shelters and rescues in want. Viewers can donate to a taking part shelter or rescue group by visiting the donation web site at ClearTheSheltersFund.org.

Digital pet adoptions are returning by means of accomplice WeRescue which permits the general public to find adoptable pets of their space, submit adoption purposes and ask questions on to shelters by means of the app. The general public is inspired to test with native taking part shelters earlier than visiting as appointments could also be required resulting from COVID-19 protocols.

The nationwide sponsors are Hill’s Pet Vitamin, a world chief in science-based pet diet, and Zoetis, international animal well being firm. The Dodo, the main animal and pet model, will function an unique media accomplice for the sixth marketing campaign. Subaru can also be this yr’s native sponsor in Southern California.

“Subaru is thrilled to be a part of NBC4’s Clear The Shelters adoption drive to make sure 1000’s of pets in Southern California are positioned in loving, endlessly properties,” stated Eric Park, Subaru Advertising and marketing Supervisor for the LA Zone. “Subaru is greater than a automobile firm. We consider that every one pets deserve a loving residence, and thru our Love Promise, we’re dedicated to serving to as many animals as attainable and supporting tons of of shelters throughout the nation.”

Tune in to NBC4 each day all through the marketing campaign with up to date studies and unique tales starting with Right this moment in LA from 4-7 a.m. that includes pets for adoption on the each day Canine Stroll Planner and Pet of the Week on Fridays, adopted by the newscasts at 11 a.m., Four p.m., 5 p.m., 6 p.m., 7 p.m., and 11 p.m. As well as, the station will function content material on the NBCLA app and on streaming platforms Samsung, Roku, FireTV, AppleTV and Peacock in addition to the station’s way of life present California Dwell.

Audiences can tune-in to Telemundo 52 all through the marketing campaign for pet-related tales and protection throughout its Noticiero Telemundo 52 newscasts at 5 a.m., 6 a.m., 12 p.m., 5 p.m., 5:30 p.m. 6 p.m. and 11 p.m., in the course of the station’s way of life and leisure present Acceso Whole, which airs weekdays at 11:30 a.m., and through its digital and on streaming platforms.

For extra info and to discover a taking part shelter, go to NBCLA.com/CleartheShelters and Telemundo52.com/DesocuparLosAlbergues. Observe the most recent updates on social media @NBCLA and @Telemundo52 utilizing #ClearTheShelters and #DesocuparLosAlbergues.