President Biden plans to go on offense in opposition to Republicans’ drumbeat about rising costs by arguing the GOP has repeatedly sided with particular pursuits — “pushing an excessive MAGA agenda that prices households,” in accordance with a White Home memo shared first with Axios.

Why it issues: The GOP plans to attempt to make November’s midterms a “fuel and groceries” election — all about inflation. Biden cannot undo the ache households have felt as on a regular basis costs skyrocketed. So that is his inflation jujitsu — utilizing Republicans’ drive in opposition to them.

Zoom out: Biden is anticipated to signal Democrats’ climate-health-tax invoice, the Inflation Discount Act, quickly after Home passage, anticipated late this week. Biden, Vice President Kamala Harris and the cupboard then will fan out throughout the nation with this message.

• The White Home believes the invoice places Democrats able of energy heading into Labor Day.

The memo — from White Home communications director Kate Bedingfield and senior adviser Anita Dunn — argues that Biden’s wins have dealt blows to a parade of entrenched pursuits.

• Among the many targets: the pharmaceutical business, massive firms, the gun foyer and oil and fuel corporations.
• “That is the selection earlier than the American folks,” the memo concludes. “President Biden and Congressional Democrats taking up particular pursuits for you and your loved ones. Or Congressional Republicans’ excessive, MAGA agenda that serves the wealthiest, firms and themselves.”

Between the strains: The special-interest messaging makes an attempt to counter the narrative that Democrats have gotten the get together of the financial elite, Axios’ Sophia Cai factors out.

• It’s a message that Democrats working in swing states — together with Pennsylvania, Ohio and North Carolina — are already embracing, in an effort to win again rural and working-class votes Dems misplaced in 2020.

Each events are actually preventing for the working-class mantel.

• Home Republican Chief Kevin McCarthy argues: “President Biden and Home Democrats’ radical insurance policies have brought about inflation to soar to a 40-year excessive. They’ve pushed out-of-touch insurance policies which have brought about power costs to rise and actual wages to go down.”

Go deeper: Enactment timeline for Dems well being, local weather and tax package deal