Steeley joins Freedom Finance as its information CEO after overseeing the sale of Accountscore to Equifax final yr.

Picture supply: Emma Steeley

Emma Steeley, the previous CEO of Accountscore, will change Brian Brodie as the brand new CEO of the digital lending market Freedom Finance.

Steely was beforehand CEO of open banking fintech startup Accountscore from 2018 till its sale to Equifax in 2021. In complete, she has over 16 years of working in senior roles within the shopper finance and fintech sector.

Brodie, who has been CEO of Freedom Finance since 2016 and will now transfer into a brand new function, changing into its first chairman. 

Pollen Avenue Capital just lately accomplished a major new funding in Freedom Finance to proceed to develop the enterprise’ embedded market providing.

Freedom Finance presently has partnerships with over 100 firms powering matching customers with credit score, mortgages and different monetary merchandise.

Its embedded market is being utilized by manufacturers resembling Argos, Asda, The Co-Op Financial institution, RAC, Very Group and others. 

“The embedded finance revolution solely will increase the relevance of our providers in immediately’s market. I’m keen to construct on Brian’s onerous work and unlock Freedom Finance’s enormous potential together with his continued help,” stated Steeley.