The marketing campaign, a brainchild of breast most cancers survivor Premi Mathew, was launched in 2013 and has held two profitable international Lower-a-thon occasions through the Covid-19 pandemic. This time, the marketing campaign will probably be held each on-line and offline, throughout 25 places, in order that extra contributors can donate their hair to most cancers sufferers.

Regardless of the pandemic, final June as many as 120 folks participated within the first international Lower-a-thon which was held stay on Zoom to unfold consciousness about hair donation. Again then, movie star actor-supermodel Milind Soman reduce his ponytail at Lonavala as a part of the drive.

Breast most cancers survivor Premi Mathew with two boys who grew their hair and donated pony tails just lately

Chatting with The Indian Categorical, Premi Mathew, founding father of Hair for Hope-India, mentioned: “Lots of will donate at particular hair donation occasions throughout 25 places in India on to most cancers sufferers. We have already got 250 registrations. Most cancers sufferers are requested to contact +91-77360 38287 over WhatsApp to use for 5 ponytails every. They can provide it to a wig-maker who will make customised wigs.”

Mathew, who hails from Kochi, was detected with breast most cancers 11 years in the past. “Not simply hair donation, however we have to unfold consciousness that early detection (of most cancers) can save lives,” she mentioned. She additionally leads the ‘Defend Your Mother’ breast most cancers consciousness marketing campaign involving faculty and school college students. Free knitted breast prostheses will probably be distributed on the stay occasion. “Over 25 groups from throughout India will probably be internet hosting stay occasions and we are going to all meet on Zoom to have a Guinness record-breaking international occasion. Groups from Nagaland to Mumbai and Kerala to Delhi have already signed up,” she added.

The occasion will probably be held stay on Zoom and anybody who has at the least 12 inches of hair can be part of from internationally, she mentioned. “We held two international Lower-a-thons final 12 months with contributors from New York to Singapore. This 12 months, we’re planning each offline and on-line since we will have gatherings,” Mathew mentioned. “Our particular donor is a three-year-old boy. A 10-year-old schoolboy from Haryana will even be donating. Three boys have signed up from Pune and Gujarat,” she mentioned.