M.I.A. has shared a brand new track, accompanied by a music video, entitled “Standard”. The track is from her sixth studio album, MATA, which will likely be launched through Island Information. Watch the video right here:

The three-and-a-half-minute video is chock filled with symbolism. M.I.A. stars as an aspiring influencer/bot in coaching named M.A.I. M.A.I. falls squarely into the uncanny valley. She’s clearly a parody of influencers and manufactured recognition – M.I.A. creates a girl actually made to fill numerous demographic niches. Her bio reads “Los Angeles, CA” – residence of influencers – and her age is listed as “Over 18”, so she’s a secure object of attraction for her viewers. However her recognition doesn’t final – by the top of the video, M.A.I. is killed by a duplicated, who shoots her with a water gun, which causes her to quick circuit.

M.I.A. is not any stranger to digital themes – her track “CTRL” got here out again in 2020. Again in Could, she additionally teased one other track from her new album, this one entitled “The One”. She additionally carried out at SF Portola this 12 months.