Priyanka Chopra Jonas and Nick Jonas have made their first vogue trade funding into luxurious vogue and sportswear model, Good Second. The 1979 Chamonix-born model created for excessive sports activities racers has developed right into a luxurious sportswear model thats grow to be identified an iconic staple in winter put on. The rise of Good Second’s recognition got here from an emphasis in making womenswear trendy and purposeful for ski and surf. That is the primary time the couple have entered right into a enterprise partnership collectively throughout the vogue trade, combining their entrepreneurial experience and keenness for snowboarding and the outside. Having worn the model for years, Chopra Jonas and Jonas are loyal followers of the Good Second label. The ability couple, who share the identical ethos as Good Second, will play a considerable position within the model because it expands its international footprint to enter new markets in Asia and the Center East, and continues to develop of their greatest markets together with the UK and america.

In 2010, Jane and Max Gottschalk took over possession of the model and have developed the operate within the worlds of ski and surf. They had been chargeable for revamping the model into excessive vogue markets paired with influencer advertising that created a cult following for his or her iconic ski fits. The Good Second collections marry the acute calls for of nature with the world of vogue and could be discovered at Selfridges, Internet-A-Porter, Matches, Saks Fifth Avenue, Neiman Marcus, Bloomingdales and FWRD. Chopra Jonas and Jonas had been avid shoppers of the model over the previous few years. Whereas Chopra Jonas didn’t develop up round ski tradition when she met Jonas he launched her to the approach to life and she or he instantaneously fell in love. A part of what she liked was the style that got here with the tradition which included Good Second. “After I grew up in India I wasn’t uncovered to ski tradition and I didn’t perceive what that tradition was like. Nick and I each liked mountain tradition however I didn’t ski till I met him. I actually loved the clothes greater than precise snowboarding. I indulged in plenty of skiwear and most of these objects had been Good Second,” she shared.

The chance for the Jonas’s to spend money on Good Second occurred organically. Final 12 months the Gottschalk’s and the Jonas’s occurred to be sat at a dinner collectively in London, the {couples} shared their pure love for snowboarding and, in fact, Good Second. That led to a pure dialog on how Chopra Jonas and Jonas may very well be extra concerned within the model as advisors and buyers. “Having Priyanka and Nick as buyers was a no brainer as we develop the model to broaden into new markets just like the Center East and Asia. We’re actually excited to have the ability to collaborate with them on their entrepreneurial and inventive experience whereas we attain new audiences,” shared Jane Gottschalk.

One among Chopra Jonas’s authentic attraction to the model was not having to decide on between wanting wonderful and acting at their highest degree, “to me it’s a client want that Good Second not solely understands, however one that’s baked into the ethos of this model. I’m proud to be a strategic investor and advisor to such a daring and trendsetting firm.” Her husband, Jonas echoed that sentiment, “Good Second hits the mark on how type and efficiency go hand-in-hand. That is my first selection and in our position, we really feel different ski and surf lovers worldwide will admire the style and performance of this model.”.

Along with reaching new audiences, Gottschalk plans on collaborating with Jonas to carry again the emphasis on menswear at Good Second. “Over the past decade we have now targeted on primarily womenswear however we need to carry menswear again to the forefront as nicely with the assistance of Jonas.” Within the subsequent 12 months, the model expects to broaden to new retailers, and markets whereas including new verticals.