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Regardless of powerful competitors within the resort trade, one firm is doubling down on a selected area — The Caribbean Islands.
On a current episode of Influencers with Yahoo Finance Editor-In-Chief Andy Serwer, Sandals Resorts Government Chairman Adam Stewart defined why his firm has remained in that area as an alternative of increasing to different elements of the world.
“We really feel that the Caribbean is a extremely magical place,” Stewart stated, later including: “Our mission is to share one of the best of the 4 corners of the Caribbean with the world.”
The all-inclusive resort chain competes with many massive manufacturers together with Marriott Worldwide, Membership Med, and the cruise trade. For the time being, Sandals has 24 properties throughout eight international locations: Antigua, The Bahamas, Grenada, Barbados, Jamaica, Saint Lucia, Curaçao, and Turks and Caicos.
Nevertheless, Stewart famous that Sandals stands other than different manufacturers due to its emphasis on the patron expertise.
“We fascinate and we enjoy every thing to do with buyer expertise,” Stewart stated. “And I believe it retains the large boys on their toes.”
Sandals owns each single one in all its resorts and has a repeat visitor ratio of roughly 50%. The chain additionally boasts a bunch of consumers referred to as Diamond Workforce members that earn the standing after staying in Sandals resorts for greater than 100 nights.
“The baseline of the staff, the tradition, and the enterprise, the ‘can do’ perspective to get issues completed — all centered round shopper experiences — is de facto our factor,” Stewart defined. “And our agility, our staff, while you have a look at the folks round this group, to have labored for this firm for 20 years, you are still type of a rookie coming into it.”
In line with Stewart, Sandals is actively seeking to broaden its footprint within the Caribbean. Along with its new resort within the Dutch Caribbean Island of Curaçao, the chain has tasks in Jamaica, St. Vincent and the Grenadines, and Turks and Caicos underway.
Dylan Croll is a reporter and researcher at Yahoo Finance. Comply with him on Twitter at @CrollonPatrol.
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