AAA Membership Alliance, working as AAA Mid-Atlantic in Virginia, is stepping up its annual “Step Up for Starvation” marketing campaign with an formidable, multi-faceted initiative, supposed to boost extra money than ever for Feeding America and its native meals banks.

ACA workers have got down to stroll, jog or run 50 million steps inside a two-week interval, a aim that’s 15 p.c higher than final 12 months. When achieved, ACA will donate 200,000 meals to native meals banks throughout the area. This system will proceed all through September which has been designated as Starvation Motion Month.

“ACA and our workers acknowledge how rising prices resulting from inflation proceed to impression these experiencing meals insecurity, particularly kids,” mentioned Amber Zionkowski, company citizenship supervisor for AAA Membership Alliance. “This 12 months’s aim displays AAA’s dedication to supply assist the place it’s wanted most within the communities we serve.”

Along with “strolling the stroll,” the staff are additionally volunteering their time at native meals banks and gathering canned items and financial donations at native AAA retail shops and regional places of work.

Associates from throughout the Richmond space not too long ago volunteered to pack backpacks at Feed Extra Inc. They packed 1,000 luggage that had been distributed to space kids as a part of the Weekend Backpack Program. The luggage supplied nutritious, non-perishable meals for youngsters, who’re vulnerable to starvation, to have the ability to get by the weekend when college lunches aren’t served.

The “Step Up for Starvation” marketing campaign, now in its third 12 months, has been dramatically expanded for higher impression. On high of strolling, volunteering and gathering non-perishable meals, ACA can even host a CANgineering competitors at every of their retail places, encouraging groups to construct a construction with the donated canned items, a artistic option to have interaction associates and the group within the effort.