The brand new college 12 months has introduced loads of firsts for Brunswick college students, from the kindergartners simply beginning their training journey to highschool seniors going through the start of the tip.
His personal education could also be executed, however Superintendent Phil Potenziano joined in with a primary of his personal final week — the launch of “Brunswick Buzz,” a brand new podcast that he hopes will reshape the channels of communication between the district and the neighborhood.
“One of many issues that I’ve seen since I’ve been in Brunswick and within the area of training is it’s actually necessary to have a chance to inform a narrative in several codecs,” he stated. “In 2022, it’s one other technique to join with our neighborhood members.”
Potenziano will launch a 15- to 30-minute episode on the third Thursday of every month. The podcast will cowl district information and embrace interviews with company discussing broader training subjects, together with Brunswick’s partnership with StopHazing.
Faculty Board Chairperson Beth Bisson stated the undertaking excited her.
“It’s a very neat technique to get further info out,” she stated. “I actually have at hand it to Superintendent Potenziano. He’s placing an amazing quantity of power into creating new pathways for info.”
Native colleges and districts have interaction with households and neighborhood members by means of an assortment of channels. In addition to Potenziano’s podcast, Brunswick shares info by means of its web site, weekly neighborhood newsletters, and social media accounts, together with a Twitter Web page for Brunswick Excessive Faculty information.
Regional Faculty Unit 1, which incorporates Morse Excessive Faculty, works with the town of Bathtub’s advertising and marketing & communication’s specialist to provide information tales, press releases and newsletters, in accordance with Superintendent Patrick Manuel. The district additionally gives mother and father with up-to-date district information through a cellular app.
The altering media and know-how panorama have pressured educators to strive novel public outreach strategies, in accordance with Potenziano.
“I feel it’s truthful to say that individuals are inundated with info, and so they solely have a lot bandwidth to obtain that info,” he stated. “The normal mannequin of only a publication or college board conferences is simply not efficient. We have now to consider artistic methods to have the ability to give that info to folks and neighborhood members.”
COVID-19, which restricted in-person parent-teacher interplay and shifted college board conferences to Zoom, accelerated shifts in colleges’ communication methods, in accordance with Eric Waddell, president of the Maine State Superintendents Affiliation. Waddell, who additionally leads the Kittery Faculty district, produced a collection of YouTube movies with distant studying suggestions and updates as a part of a multi-pronged method to have interaction with the neighborhood through the lockdown interval.
“The pandemic, significantly the time frame when all the pieces was shut down (spring 2020), actually triggered educators to assume creatively about communication with households,” he wrote in an e-mail to the Occasions Report. “In the case of communication with employees and households, it’s ‘the entire above.’ Nobody single technique will work for everybody.”
The College of Maine’s Faculty of Academic Management, Increased Training and Human Improvement requires college students looking for a Doctorate in Training to experiment with communication instruments like podcasts, movies and social media, in accordance with Director Ian Mette. He praised college leaders like Potenziano and Waddell for working to remodel their districts into “open methods,” which means they invite engagement and interplay from the neighborhood.
“I feel it’s actually good for varsity districts to assume alongside this line,” he stated. “Mother and father, neighborhood members, college students, all need to have a voice in of their training. I feel if you end up keen to contemplate your self an open system as a faculty district, you’re in a position to get enter and ultimately buy-in from the neighborhood.”
Potenziano, who has invited neighborhood members to counsel episode subjects that curiosity them, hopes Brunswick Buzz will assist produce that buy-in. However he additionally stated that the district should develop much more methods with a view to attain each nook of the neighborhood, together with non-English audio system and households with much less entry to quick web.
“That’s actually the subsequent part of my communications plan,” he stated. “How do I be sure that we’re getting these mother and father that aren’t as simply reachable for no matter purpose? We’re actually working exhausting to boost two-way communication.”