MAPLE GROVE, Minn., Sept. 01, 2022 (GLOBE NEWSWIRE) — TopLine Monetary Credit score Union was honored with a Diamond Award, which acknowledges excellent advertising and marketing and enterprise improvement achievements within the credit score union trade.
The award was introduced by the Credit score Union Nationwide Affiliation (CUNA) Advertising and marketing & Enterprise Improvement Council, a nationwide community comprised of over 1,300 credit score union advertising and marketing and enterprise improvement professionals. Awards are given in 35 classes starting from promoting and neighborhood occasions to monetary training, social media and past.
TopLine received the Direct Mail sequence class for its “Staycation” themed Dwelling Fairness Line of Credit score marketing campaign. TopLine’s HELOC Marketing campaign was designed to advertise their HELOC product to members. As a result of COVID-19 pandemic, lots of people needed to cancel holidays and have been staying house to maintain themselves and households protected, this created the proper alternative for a “Staycation” marketing campaign theme. The marketing campaign included a unsolicited mail piece, foyer posters and was included in TopLine’s month-to-month publication. TopLine’s successful entry additionally took house “Class’s Greatest” honors.
“With 1,195 entries in 35 classes, this yr’s competitors for the distinguished Diamond Awards has been like no different. Solely the easiest of the most effective entries have been chosen for a Diamond Award and from these, just a few have been named Class’s Greatest,” stated Marella Nardotti, Chair of the CUNA Advertising and marketing & Enterprise Improvement Council’s Diamond Awards Committee and VP Advertising and marketing at NextMark Credit score Union.
“We’re honored to be acknowledged by CUNA Advertising and marketing & Enterprise Improvement Council for our credit score union advertising and marketing efforts,” stated Vicki Erickson, Senior Vice President, Advertising and marketing & Communications, TopLine Monetary Credit score Union. “We’re excited to proceed to teach shoppers about the advantages of utilizing credit score unions for all of their banking wants, grateful for being acknowledged, and would additionally like to increase our congratulations to all the opposite credit score unions honored this yr.”
Award winners have been acknowledged on the council’s 2022 annual convention held in Los Angeles, California. For extra info on the Diamond Awards or to view your complete checklist of winners, go to CUNA’s web site.
The CUNA Advertising and marketing and Enterprise Improvement Council is a member-led neighborhood of promoting and enterprise improvement professionals devoted to offering related sources and instruments important for fulfillment to its members. The CUNA Advertising and marketing and Enterprise Improvement Council is one in all seven CUNA Councils, a community of 1000’s of credit score union professionals nationwide. For extra info, go to www.cunacouncils.org.
TopLine Monetary Credit score Union, a Twin Cities-based credit score union, is Minnesota’s 13th largest, with property of greater than $680 million and serves almost 46,500 members. Established in 1935, the not-for-profit monetary cooperative provides an entire line of monetary companies from its 5 department places — in Bloomington, Brooklyn Park, Maple Grove, Plymouth and in St. Paul’s Como Park — in addition to by telephone, cell app and on-line at www.TopLinecu.com. Membership is obtainable to anybody who lives, works, worships, attends faculty or volunteers in Anoka, Carver, Chisago, Dakota, Hennepin, Isanti, Ramsey, Scott, Sherburne, Washington and Wright counties in Minnesota and their speedy members of the family. Go to us on our Fb web page or Instagram. To be taught extra in regards to the credit score union’s basis, go to www.toplinecu.com/basis.
Vicki Roscoe Erickson
Senior Vice President, Advertising and marketing & Communications, TopLine Monetary Credit score Union
President, TopLine Credit score Union Basis
A photograph accompanying this announcement is obtainable at https://www.globenewswire.com/NewsRoom/AttachmentNg/b544d21d-ba30-4a9a-a673-bd5c17e62977